The Ultimate Sales Playbook for Intent Data

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62% of organizations leverage intent data today up from 28% just two years ago (TOPO, Intent Data Market Guide, May 6, 2020). With this surge of companies utilizing intent data, we often hear how some organizations are challenged to make it part of their operationalized sales process. When leveraged correctly and built into the sales process, intent data has shown to shorten sales cycles and drive more revenue.

To make this a structured part of the process, Gryphon Networks, G2, and Bombora have developed a new eBook: The Ultimate Sales Playbook for Intent Data. In this eBook, you will learn:

• How to leverage third-party intent data at your organization, including a step-by-step guide to developing the reporting you need to make your data actionable
• The measurable ways that intent data helps sales increase pipeline and revenue
• How to build a more relevant sales cadence to set your reps up for success