Armor's Armchair: The Sales Methodology Series with Darius Lahoutifard

Gryphon.ai EVP Greg Armor interviews top sales experts to explore the methodologies that these leaders have developed and practice at their organizations. This mini-series featuring MEDDIC, NEAT, Gap Selling, and The Sandler Selling System will give you a deeper understanding of each methodology and how each can help drive productivity and revenue.

In Episode 1 of 4, Greg Armor sits down with Darius Lahoutifard, Founder of MEDDIC Academy, to discuss all things MEDDIC. Each episode of this series will explore:

- The pros and cons for each methodology
- How implementing a sales methodology can propel your pipeline
- Myths around each methodology, and more!

Greg Armor

EVP, Gryphon.ai

Greg brings over 20 years of sales experience leading hyper-growth sales organizations. As an executive leader, Greg thrives on scaling successful businesses, building strong teams, and establishing long-term client relationships.

Greg spent the last 3.5 years at BitSight building and leading their sales organization, growing top-line revenue by 15x. Prior to joining BitSight, he served 5 years as the Senior Vice President, World-Wide Sales at Tangoe experiencing the same level of hyper-growth.

Darius Lahoutifard

Founder, MEDDIC Academy

Darius Lahoutifard, MEDDIC Academy’s founder, is a Serial Entrepreneur and a former Executive at PTC and Oracle among other software companies. His previous company, Business Hangouts, was a Google G Suite live broadcasting app, with millions of users, acquired within 3 years.

Darius Lahoutifard joined PTC where he took his business unit from $4M to $27M in three years, up to 150 people, all within the most strategic region for the company: France, the fiefdom of the main competitor, Dassault Systems. With his team at PTC, he outsold Dassault in their own home market. PTC is where MEDDIC was invented. As an early executive, he contributed to the definition and the execution of what became the world’s most renowned sales methodology: MEDDIC.

MEDDIC Academy is a Global Hybrid Sales Academy for Enterprise Sales Forces, offering in-person and online learning experiences.

MEDDIC Academy educates sales forces who target B2B or Enterprise clients, to increase performance and revenue through modern learning techniques which include self-paced eLearning, bite sized courses, vILT (Virtual Instructor-Led Training), virtual workshops, in-person trainings, in-person workshops, coaching, management training in a blended learning mode.

Even though we are "MEDDIC-Centered", the courses offered go well beyond MEDDIC. With courses as short as 10 minutes and as long as 3 hours, we have put 100s of years of Sales Management , Coaching and Facilitating to work in order to develop the content on the platform thanks to the highly qualified instructors from across the globe.

On-Demand Webinar

Armor's Armchair:

The Sales Experts Series

Episode 1 - Darius Lahoutifard

Meet Our Speakers:

Greg Armor

Darius Lahoutifard